About Us
The People Behind Smarter Farm Management
AgriSmart was built in New Zealand for the unique demands of farm life. From seasonal crews to year-round teams, we’ve seen the challenges farmers face and designed software that makes payroll, compliance, and workforce management simple. Today, growers and producers across NZ and Australia trust AgriSmart to take the pressure off admin, so they can focus on what matters most.

What does AgriSmart do?
Dairy Management Made Simple
Workforce and payroll solutions to save farmers time and money.
The Tools Growers Need
Real-time data to help horticulture operations grow quickly.
Our Story
AgriSmart was founded in 2016 by Imran Raza, a chartered accountant with more than two decades of experience in the heart of New Zealand’s dairy farming country. Day after day, he saw how much time and energy farmers lost to payroll and workforce admin, and he knew there had to be a better way. The goal was simple: take the stress out of farm admin so farmers could get back to running their farms.
What started with payroll and time recording has grown into a full workforce management system. Today, AgriSmart brings together onboarding, job costing, scheduling, tasks, and health and safety in one place.
As we listened to our users, we built tools for the unique pay structures and workflows in horticulture too, allowing us to support even more agribusinesses, from dairy farms to orchards and vineyards.
Now, AgriSmart is trusted by some of the most recognised names in New Zealand and Australian agriculture to keep teams running smoothly, stay compliant, and free up more time for the work that really matters.
Vision and Mission
Our Vision
We see a future where farmers and growers across the world can run their businesses with confidence and clarity. Setting the benchmark in workforce management software, we make everyday processes simple, accurate and compliant, so our clients can spend more time on the land and less on the paperwork.
Our Mission
Our mission is to lead the industry with solutions built for the realities of farming. We create tools that save time, cut down on admin and give agricultural businesses the confidence to thrive, no matter how fast the world changes.
Our People
Imran Raza
Founder & CEO

Callum McCluskey
Sales Director
Jenna Gollop
Lead Payroll Support Specialist
Jordy Carter
Support Specialist
